AT THE STUDIO
with Head Designer Marc Lichte at Audi in Ingolstadt
The Audi design is defined by premium, sportiness and progressiveness. With Marc Lichte, Head of Audi Design, at the steering wheel the Audi design philosophy will be taken even one step beyond. The Audi design always expresses Vorsprung durch Technik, that harmonize form and function, a solution that impresses with its simplicity. Let´s meet Marc and his designteam in Ingolstadt and hear if it could be possible to have ”Vorsprung durch design” as a cornerstone of Audi as well.